Skip Navigation LinksHome » How to Help » Why Partner With Us » Case Studies

Case Studies

ACE Cash Express/NetSpend


Partnership

ACE Cash Express and NetSpend Corporation partner with National Breast Cancer Foundation (NBCF) to offer consumers a prepaid card to benefit breast cancer awareness and free mammogram programs for underserved women. 


Results

In the past two years, ACE Cash Express and NetSpend have donated $350,000 to NBCF through the Pink Card.  ACE and NetSpend’s most recent contributions allowed NBCF to create an interactive Early Detection Plan to help women detect breast cancer early.


Comments

“The pink All – Access Visa Prepaid Card has been a huge success in helping support the fight against breast cancer and has given our customers a chance to support a worthy cause,” said Jay B. Shipowitz, President & CEO of ACE Cash Express.  NetSpend CEO Dan Henry added, “By supporting NBCF, NetSpend and our customers can spread the word about early detection and provide free mammograms for women who cannot afford them.”

National City Corporation


Partnership

National City Corporation is one of the nation's largest financial holding companies and a strong supporter of breast cancer awareness year-round. A portion of the sale of National City's Diamond Edition® products and services goes to support the National Breast Cancer Foundation.


Results

Nearly $2 million have been donated in the past three years from the sale of Diamond Edition® products and services, including Diamond Edition® Credit Cards and Diamond Edition® Checking Package.


Comments

“We believe in doing what's right for our communities, customers and employees,” says Ron Brooks, Executive Vice President of New Product Development at National City. “Through our partnership with NBCF and our customers, we’ve achieved our primary goal of spreading the word about breast cancer education and prevention.”

CKE Restaurants


Partnership

CKE Restaurants, an international quick-serve restaurant chain that includes both Carl's Jr. and Hardee's brands, partners with NBCF and builds loyalty among franchise owners, employees, vendors and customers by working together for a common cause.


Results

A commemorative pink Happy Star™ cutout is displayed in the restaurant lobby and a free beverage coupon is provided for each $1 donation received at over 3000 restaurants during the annual campaign each May. Over $1 million has been donated to NBCF during the past three years of offering the pink Happy Star™ and a golf tournament.


Comments

“We like NBCF because they have the top rating from Charity Navigator, and we have confidence that they are directing the funds to worthwhile programs, some of which serve communities near our restaurants,” said Carl Karcher, Founder of Carl's Jr.

Bounty


Partnership

Bounty, a Procter & Gamble brand, wanted to celebrate its 40th birthday and the brand's heritage as the indispensable household helper in American homes by giving back to others. NBCF was a beneficiary of the successful Cards that Count, an online e-greetings promotional contest.


Results

More than 100,000 e-cards were sent, with more than 186 million media impressions and a 300% increase in website traffic during the promotion. Bounty paper towels had their strongest shipment half and the NBCF logo was included on 55 million Bounty packages. $155,000 was donated to NBCF for Bounty's 40th birthday Cards that Count campaign.


Comments

“Bounty was thrilled to have the opportunity to partner with National Breast Cancer Foundation,” said Dwyer Williams, public relations supervisor for Cards that Count. “Our partnership enabled Cards that Count to achieve strong success, but also helped increase awareness towards National Breast Cancer Foundation's incredible mission.”

Prilosec OTC


Partnership

Procter & Gamble's Prilosec OTC®, a top selling over-the-counter heartburn medicine, partnered with NBCF to spread the word about breast cancer through the Prilosec OTC Bunco World Championship, a six-month long Charity Challenge encouraging teams of Bunco players throughout the U.S. to raise money for NBCF for a chance to win great prizes.


Results

Prilosec OTC donated $1 to NBCF for every “Bunco” rolled during the World Bunco Championship in Las Vegas, raffle proceeds for celebrity autographed memorabilia and fundraising activities by Bunco teams competing in the Charity Challenge all contributed to the over $400,000 given to NBCF over a two year period.


Comments

“Because this is an important cause to our consumers, Prilosec OTC has partnered with the National Breast Cancer Foundation to create a one-of-a-kind event for Bunco fans and a pledge to raise money for breast cancer,” said Karen Klei, Brand Manager of Prilosec OTC.

Copyright © 2008. National Breast Cancer Foundation, Inc a non-profit organization with a 501(c)(3) tax-exempt status. All rights reserved.