Donate Now Breast Cancer Awareness Month

About NBCF

Testimonials

“Hope is one of the greatest gifts we have been given. It carries no price tag but its value is priceless. We cling to it when the future looks uncertain and praise it when things turn out better than we could have ever imagined. Hope is the foundation on which we build our dreams and aspirations. It has been the cornerstone upon which ordinary people have accomplished extraordinary things.”

Sandy Lynam Clough

Home » About NBCF » Events

Events

Pink Ribbon Challenge®

The Pink Ribbon Challenge® is an annual NBCF event that happens every October, Breast Cancer Awareness Month. It combines the efforts of radio stations and syndicated programs nationwide, the support of top-name music celebrities, and most importantly listeners, to raise funds to provide free mammograms for underserved women.

Unlike any other fundraising effort, listeners participate by visiting their favorite radio station's web site each day during October and clicking on the Pink Ribbon banner. That sends them to The Breast Cancer Site where another click on the "Fund Free Mammograms" button translates into monetary contributions from corporate sponsors.

The money raised is distributed by the National Breast Cancer Foundation to hospitals, clinics, missions and mobile mammography units coast to coast.