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September 28 Tuesday

NBCF and Dannon Give Hope With Every Cup

09/28/2010

Up to $1.5 Million will be Donated to the Foundation to Help Fight Breast Cancer

Frisco, TX – September 28, 2010 – In support of Breast Cancer Awareness Month, The National Breast Cancer Foundation, Inc.® (NBCF) announced today they are partnering with The Dannon Company to Give Hope With Every Cup™ to raise money for those affected by breast cancer.

For each under-the-lid code from specially marked packages of Dannon yogurt entered at www.cupsofhope.com before November 30, 2010, NBCF will receive a 10 cent donation from Dannon – up to $1.5 million, with a guaranteed $500,000 minimum donation, including retailer-specific programs.  There is no need to mail in lids, as Dannon shoppers can just peel off the lid of the product and enter the code, found underneath, at CupsOfHope.com.

According to Janelle Hail, founder of NBCF, “Our organization is committed to spreading knowledge and fostering hope in the fight against breast cancer. Dannon’s donation will help us fund free mammograms for women who could otherwise not afford them, and drive home the importance of early detection.”

Dannon’s mission is to help people live a healthy lifestyle through food and through its support of organizations like NBCF.  The Give Hope With Every Cup™ partnership spreads that mission to millions of people helping to rally a community around the cause of breast cancer awareness.  In the spirit of community, visitors to CupsOfHope.com can view inspiring stories of hope from people whose lives have been affected by breast cancer.  Facebook members can also click a link to “pass a cup” of Dannon on Facebook to help friends participate in the program.

The Foundation and Dannon are also honored to have support from actor, author, philanthropist and Activia spokesperson Jamie Lee Curtis: “As a long-time advocate of breast cancer charities, I am dedicated to Give Hope with Every Cup™ to help maintain the National Breast Cancer Foundation’s research programs in leading facilities across the country.”

Dannon Light & Fit's spokesperson, model and TV host, Heidi Klum will appear in the ad campaign to support Give Hope With Every Cup™.

Products will be available in stores beginning in September and throughout October, which is Breast Cancer Awareness Month. For more information, visit http://www.cupsofhope.com.     

About The Dannon Company, Inc.

The Dannon Company is America's founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT and produces approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is a subsidiary of Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company is committed to encouraging healthy eating and healthy living. Dannon is a recognized leader for its contributions to nutrition and health and was ranked best in class in a 2008 JPMorgan & Insight Investment study about the response of the world's largest food companies to obesity and health-related concerns. This commitment is also illustrated through The Dannon Company's support of the Dannon Institute, an independent, non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health. For more information, please visit www.dannon.com.

About the National Breast Cancer Foundation

The National Breast Cancer Foundation's mission is to save lives through early detection and to provide mammograms for those in need. This includes increasing awareness through education, providing diagnostic breast care services for those in need, supporting breast cancer research programs, and providing nurturing support services.

CONTACT:
Erin Myers, Edelman
erin.myers@edelman.com    
212-642-7786