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October 15 Friday

NBCF Adds Pink Ribbon to XtremeSportsID Bracelet

10/15/2010

Lahaina, HI – (October 15, 2010) The National Breast Cancer Foundation and XtremeSportsID® add pink ribbon logo to revolutionary medical identification bracelet to help raise awareness. The NBCF Special Edition comes with a potentially lifesaving service by providing first responders with critical information in the event of an emergency. XtremeSportsID® will be making donations to fulfill the NBCF mission to save lives through early detection and awareness.

The XtremeSportsID® bracelet is a lightweight, weatherproof, durable wristband stamped with the medical alert symbol, a unique 8-digit code, and a toll free number that immediately connects the caller with the wearer’s vital information such as emergency contacts information and essential data including medical alerts, medications, allergies, primary physician contact, insurance provider, and much more. In an emergency, first responders, who are trained to check for medical alert bracelets, can call the toll-free number, enter the unique 8-digit code, and hear a read-out of the wearer’s submitted information. Wearers register vital information on the XtremeSportsID™ website, where the data is stored on a secure server, accessible 24 hours a day.

The XtremeSportsID® features a unique “Where Am I?” function, which enables wearers to log in and enter their planned activity, location and duration, such as “Running in Central Park, be back by 6:00 PM.” This entirely unique feature of the XtremeSportsID® product automatically alerts the wearer’s designated contacts of their plans.

“The National Breast Cancer Foundation is pleased to partner with XtremeSportsID® as their unique product offers critical medical data in an emergency and can supply a physician or pharmacist with a list of medications that can potentially save lives,” said Janelle Hail, Founder / CEO of NBCF. Mrs. Hail continued, “Our partnership with XtremeSportsID® shows their significant support for our foundation and illustrates our deepest commitment to improving health and wellness for all of our members.”

“XtremeSportsID® is honored to work with the National Breast Cancer Foundation and our goal is to make large donations to such a worthy organization,” said, Bryan Console, Co-Founder of XtremeSportsID®. Bryan continued, “Our common mission of saving lives makes it a natural partnership.”
 
The NBCF Edition can be purchased for $9.95 USD online at www.XtremeSportsID.com, and includes the first year subscription to the emergency information service. Each year thereafter is an affordable $5 USD renewal fee.

About XtremeSportsID®

XtremeSportsID® is a proprietary, online Emergency Identification System (EIS) health care technology which provides first responders with instant, customer controlled, vital information, via telephone or web. XtremeSportsID® is leading the way in helping save lives by delivering seamless and secure medical information for improved health care delivery. To see our exciting products, visit www.xtremesportsid.com.

About National Breast Cancer Foundation, Inc®

National Breast Cancer Foundation, Inc® is a nonprofit, charitable foundation headquartered in Frisco, Texas, just north of Dallas. The Foundation exists to save lives by providing access to free and low-cost mammograms for those with limited resources, increased awareness through continuing education programs and online community support programs. For more information, please visit www.nbcf.org.


CONTACT:
Bryan Console
Co-Founder, XtremeSportsID
800.939.0154
bconsole@xtremesportsid.com