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September 20 Thursday

Musselman’s Apple Sauce and the National Breast Cancer Foundation Join Forces to Fight Breast Cancer via Facebook

09/20/2012

Peach Glen, PA, September 20, 2012 – Musselman’s Apple Sauce and the National Breast Cancer Foundation (NBCF), today announced the launch of the Musselman’s Celebrate Family Sweepstakes, a two-part campaign to support the fight against breast cancer. Keeping families healthy is a part of Musselman’s mission and donating to and working with NBCF plays a big role in that part. Throughout this campaign, Musselman’s will support NBCF by donating $1 for every new “like” received on the Musselman’s Facebook page from September 19 through December 16.

The first part of the Celebrate Family campaign includes a spectacular sweepstakes, featuring a family VIP grand prize trip to the Musselman’s Apple Sauce Family Skating Tribute, on November 3 in Atlantic City. Sweepstakes entries will be accepted from September 19 through October 14. Hosted by skating champions (and parents) Kristi Yamaguchi and Michael Weiss, the star-studded event features a live performance by Grammy Nominee Jewel, as well as champion and Olympian skaters and their children. In addition to four tickets to the show, the winning family will receive admission to the dress rehearsal for the event, including a cast meet and greet, as well as access to the post-show VIP reception. Entries can be submitted via Musselman’s Facebook page.

The second part of the Celebrate Family sweepstakes begins on October 15 and runs through December 16. Again, Musselman’s will continue to support NBCF by donating $1 for every new “like.” For part two of the campaign, Musselman’s Facebook fans will have a chance to be entered into a weekly drawing for a $100 Amazon gift card.

In addition to the dollar donations for likes, Musselman’s will donate another $1 to NBCF for each sweepstakes entry received throughout both parts of the promotion.

“As a company, we’re passionate about making a true difference in the fight against breast cancer and providing support to those who need it most,” said Bob Fisher, Vice President of Marketing at Knouse Foods. “Our partnership with NBCF builds upon our long history of charitable involvement in the communities we serve by providing mothers, daughters, friends and co-workers with access to life-saving breast health information and the steps necessary to ensure early detection of breast cancer.”

“The money raised from the Musselman’s Celebrate Family campaign allows NBCF to extend women's lives through education about breast cancer and early detection and to provide hope to the women and families affected by breast cancer. We sincerely thank Musselman’s for their loyal and continuous support,” said Janelle Hail, Founder/CEO, National Breast Cancer Foundation.

A variety of Musselman’s corporate and celebrity partners are participating in the promotion of the campaign, including Disson Skating. To learn more about Musselman’s Celebrate Family sweepstakes, visit http://www.facebook.com/musselmans.

About Knouse Foods and Musselman’s
Musselman’s is one of the leading brands of Knouse Foods, an established grower-owned cooperative with a more than 60-year history of providing the best fruit products. For more information, visit www.knousefoods.com and www.musselmans.com.