Round Up for The Breast Cancer Research Foundation
Founded by Evelyn Lauder in 1993, The Breast Cancer Research Foundation is an independent, not-for-profit organization focused on funding critical research at leading medical centers worldwide and increasing public awareness about breast cancer. Along with rounding up their purchases, customers can make donations to The Breast Cancer Research Foundation online at jcp.com/jcpcares.
“The Breast Cancer Research Foundation remains inspired by JCPenney’s efforts to aid us in this global fight against breast cancer,” said Myra Biblowit, BCRF President and CEO. “At BCRF, we believe research will lead to prevention and a cure for breast cancer, but we can’t do it alone. With the support of JCPenney and its loyal customers, we will make a difference. We will put an end to cancer as we know it.”
Support National Breast Cancer Foundation by “Giving Breast Cancer the Boot”
The National Breast Cancer Foundation was founded in 1991 by breast cancer survivor Janelle Hail. With no known cure for breast cancer, early diagnosis is critical to survival, which is why NBCF has made raising awareness on the importance of early detection and screening its mission. As part of its “Give Breast Cancer the Boot” event, JCPenney will also be providing customers who purchase boots an “Early Detection Saves Lives” sticker, which includes a link to www.jcpbootsbc.com where customers can find more details on the campaign, download a free personalized early detection plan, donate directly to the National Breast Cancer Foundation, and link to jcp.com where they can shop more boot options. Customers will also be encouraged to use the hashtag #bootcancer to showcase their boot purchases and support of the National Breast Cancer Foundation.
“Thanks to the support of JCPenney and its customers, this October we are going to help give breast cancer the boot,” says NBCF Founder & CEO Janelle
Hail. “This partnership will help us save lives by providing thousands of mammograms and early detections services to women in all 50 states.”
Breast Cancer Awareness Merchandise
Customers seeking merchandise that shows their support of Breast Cancer Awareness Month this October can also find a wide selection of women’s activewear, sportswear, jewelry and accessories, which will be highlighted