RICHARDSON, Texas – November 3, 2014 – Service King Collision Repair Centers and its teammates joined together to raise more than $112,000 in support of the National Breast Cancer Foundation Inc. ® (NBCF) during the month of October.
Service King, an industry leader in high-quality collision repair service, pledged to match teammate donations to NBCF during its National Breast Cancer Awareness Month initiative. In an overwhelming and inspiring response, teammates from across the country rallied to raise $56,000 to support the cause.
“The response from our teammates was truly inspirational,” said Chris Abraham, Service King CEO. “Breast cancer touches countless lives in so many ways. We are honored to come together as a family and raise funds for the National Breast Cancer Foundation and its mission to raise awareness and find a cure.”
Throughout the month of October, Service King encouraged teammates at its locations nationwide to raise awareness by wearing Eliminate Breast Cancer t-shirts and pink wristbands. Service King also shared messages of hope with its customers by including pink warranty packages and mirror hangers in each vehicle repaired.
Additionally, Service King honored its teammates who had personally been affected by breast cancer through its ‘Faces of Breast Cancer’ series, hosted on its social media platforms and new blog, The Service Advisor.
“Service King’s dedication and support of our mission to help women now has truly been inspiring,” says NBCF Co-Founder & CEO, Janelle Hail. “The funds raised by Service King will help us provide thousands of free early detection services for women in all 50 states.”
Service King and the NBCF’s efforts focused primarily on raising early detection awareness. The funds raised will help the NBCF provide education and support services, as well as early detection services through the National Mammography Program, which offers free diagnostic screenings to underserved women across the country.
To learn more about Service King and NBCF’s partnership during Breast Cancer Awareness Month, visit The Service Advisor.
About Service King Collision Repair Centers
Service King is one of the largest regional multi-location operators of collision repair facilities, dedicated to offering customers an overall superior service experience. Founded more than 38 years ago in Dallas, Texas, Service King is a leader in the collision repair industry, currently serving customers at more than 185 locations in 20 states. For more information about Service King, visit www.ServiceKing.com. Follow Service King's news on Facebook, Twitter and the company’s official blog, and the company’s official blog The Service Advisor.
About The National Breast Cancer Foundation
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator’s highest 4-star rating for ten years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.