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October 1 Sunday

Allied Wire & Cable Goes Pink in Support of National Breast Cancer Foundation

10/ 1/2017

National Breast Cancer Foundation has a new supporter in Allied Wire & Cable, whose mission is to support local and national charities that advocate powerful causes such as breast cancer awareness.

Allied Wire & Cable has been owned and operated by a single family, the Flynn family, since 1988. Ours is a tight-knit organization, and our owners consider all our employees and customers to be part of the family. We wish we could say the Allied Wire & Cable family has been lucky enough to be free of breast cancer and other cancers over the past three decades, but sadly, this isn’t the case.

Allied Wire & Cable will be “going pink” on October 1, the start of Breast Cancer Awareness Month, in support of National Breast Cancer Foundation, whose mission is to provide help to and inspire hope in those affected by breast cancer through early detection, education and support services. We have kicked off our partnership with National Breast Cancer Foundation with a $5,000 donation and commitment to provide National Breast Cancer Foundation with continued support. Our 12x9x5x1.5-inch reel, one of our most commonly used reel sizes, is now pink. This reel, which is nicknamed “Betty” and attracts the eye, is three times sturdier than its traditionally colored counterpart.

"The pink reels are stronger than our regular reels and will bend but not break," said Allied Wire & Cable CEO Tim Flynn. "They’re tough, just like a breast cancer survivor."

A hundred Allied Wire & Cable team members donned specially made pink T-shirts and formed a breast cancer awareness ribbon at our Collegeville, Pennsylvania headquarters on September 22. Some employees shared video testimonials, which will be posted on social media, on why they’re wearing pink breast cancer awareness shirts. View all the videos in the Allied Goes Pink playlist on YouTube.

"National Breast Cancer Foundation is providing help to those in need at every step of the breast cancer journey thanks to the generosity of Allied Wire & Cable," said Camilla Payne, NBCF vice president of marketing. "Their support this Breast Cancer Awareness Month with their pink 'Betty' reel will further our mission of Helping Women Now® by providing early detection, education and support services to women across the United States."

About Allied Wire and Cable
Allied Wire & Cable is a family-owned and operated specialty manufacturer and distributor of electrical wire and cable, tubing and accessories. We carry an extensive variety of wire & cable products for all the major industries including government, military, aerospace, automotive and telecommunications.

 

About National Breast Cancer Foundation, Inc.® 
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for twelve years, NBCF provides support through their National Mammography Program, Patient Navigation, Beyond The Shock®, breast health education and research programs. For more information, please visit www.nbcf.org.