September 13, 2013 – METTER, GA – Hendrix Produce, Inc. has teamed up with the National Breast Cancer Foundation (NBCF) for a cause-marketing program involving sweet onions during National Breast Cancer Awareness Month in October.
“We’re really honored to partner with NBCF”, said Kevin Hendrix, Vice President. “While we enjoy giving back locally – and even regionally – we’ve wanted to branch out on a more national level for some time”. Hendrix went on to say, “We conducted research to determine which of the many breast cancer charities would be best to work with and NBCF has proven to be one to the top ranked. For each of the past nine years, NBCF has earned a four-star rating by Charity Navigator. Also impressive is that 86% of funds go back to their programs”, said Hendrix. “The timing for this partnership couldn’t be better. We have redesigned packaging to incorporate NBCF’s logo and pink ribbon for next month’s campaign.”
According to Brent Hail, Sr. Vice President of Development for NBCF, “We are excited to partner with Hendrix Produce this October and look forward to a great campaign. We appreciate their support in the fight against breast cancer.”
About Hendrix Produce, Inc.: Founded in 1966, by R.E. and Mary Hendrix, Hendrix Farms – and now Hendrix Produce, Inc. – is one of the largest and oldest family-owned and operated growers, packers and shippers of the world-famous Vidalia® sweet onion and also Georgia-grown watermelons. In addition, Hendrix Produce ships a host of other sweet onions, including imports from Peru and Mexico, throughout the year to round out a 52-week supply. For more information, please visit www.hendrixproduce.com.
About the National Breast Cancer Foundation, Inc.®: Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for nine years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org