May 7, 2010 – “We are very proud to be one of the many efforts around the country helping to promote breast cancer awareness this weekend. Turning our towers pink is one small way Gannett can help create further awareness of the many important steps people can take to combat breast cancer,” said Gracia Martore, Gannett’s president, chief operating officer and chief financial officer.
Gannett also kicked off a month-long digital campaign for the National Breast Cancer Foundation promoting the non-profit’s Early Detection Plan. The campaign is featured on Gannett digital sites, including USATODAY.com and MomsLikeMe.com, and select Gannett Broadcasting and U.S. Community Publishing sites. Social marketing programs also have been woven into the overall campaign. Last October, Gannett partnered with NBCF in a nationwide campaign to promote early detection.
In addition, Walden University’s College of Nursing is sponsoring a National Breast Cancer Foundation Early Detection Plan campaign on nurse.com, which is part of Gannett Healthcare Group. The Gannett Healthcare Group’s campaign will feature a month-long web promotion on nurse.com, including a custom content webpage complete with breast cancer related articles, videos and photos, educational downloadable early detection handouts and two e-cards will be sent to the Gannett Healthcare group e-mail database. Full-page ads will run in 10 regional editions of Nursing Spectrum/NurseWeek, National Nurses week magazine issues starting May 6, and a full-page ad in the Women’s Health Specialty Guide.
Gannett Co., Inc. (NYSE: GCI) is an international news and information company operating on multiple platforms including the Internet, mobile, newspapers, magazines and TV stations. Gannett is an Internet leader with hundreds of newspaper and TV web sites; CareerBuilder.com, the nation’s top employment site; USATODAY.com; and more than 80 local MomsLikeMe.com sites. Gannett publishes 82 daily U.S. newspapers, including USA TODAY, the nation’s largest-selling daily newspaper, and more than 600 magazines and other non-dailies including USA WEEKEND. Gannett also operates 23 television stations in 19 U.S. markets. Gannett subsidiary Newsquest is one of the UK’s leading regional community news providers, with 17 daily paid-for titles, more than 200 weekly newspapers, magazines and trade publications, and a network of web sites.
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