October 19, 2010 – The Kansas City Chiefs month-long support of October’s National Breast Cancer Awareness Month will culminate with several activities and events planned for the October 24 game vs. the Jacksonville Jaguars. The team is partnering with the National Breast Cancer Foundation in its efforts, which coincide with the NFL and NFL Players Association initiatives around the issue.

Throughout the month, visitors to kcchiefs.com have seen messaging and theming designed to raise awareness of the issue as the website has been turned pink. Fans can link from kcchiefs.com to The National Breast Cancer Foundation to get more information about breast cancer screening and treatment.

Additionally, during the month of October, fans can purchase special pink Chiefs merchandise at the Chiefs Team Store at the New Arrowhead Stadium, and at Hy-Vee stores in the Kansas City area. The Chiefs Team Store is open Monday-Saturday from 10 a.m. to 6 pm.; and on home game days. A portion of the proceeds from the sale of these items will be donated to the National Breast Cancer Foundation.

On Sunday, October 24th, ticket holders will be greeted at the gates by members of the Chiefs Women’s Organization (CWO), who will distribute Chiefs cheer cards. The cards will include information about breast cancer screening. The mission of the CWO is to build goodwill in the community through active volunteer participation.

Inside the stadium, the pre-game festivities will feature a release of pink balloons by breast cancer survivors; and a breast cancer survivor will also participate in the coin toss as the honorary captain.

Efforts to raise awareness will continue throughout the game as fan favorites KC Wolf and the Chiefs Cheerleaders will wear pink to show their support. The cheerleaders will be joined by area Jazzercise participants, also dressed in pink, for a halftime performance.

Ticket holders for the Jacksonville game will also hear and see a special Breast Cancer Public Service Announcement which features Chiefs players and General Manager Scott Pioli. The message stresses the importance of screening and early detection of breast cancer.

About the National Breast Cancer Foundation:
The National Breast Cancer Foundation mission is to save lives through early detection and to provide mammograms for those in need. Its mission includes increasing awareness through education, providing diagnostic breast care services for those in need and providing nurturing support services.

Help support women in need

Donations are always appreciated, but there are lots of great ways to get involved.