The Pink Ribbon Challenge® is an annual NBCF event that happens every October, Breast Cancer Awareness Month. It combines the efforts of radio stations and syndicated programs nation-wide, the support of top-name music celebrities, and most importantly listeners, to raise funds to provide free mammograms for underserved women. Unlike any other fundraising effort, listeners participate by visiting their favorite radio station's web site each day during October and clicking on the Pink Ribbon banner. That sends them to The Breast Cancer Site where another click on the "Fund Free Mammograms" button translates into monetary contributions from corporate sponsors. The money raised is distributed by the National Breast Cancer Foundation to hospitals, clinics, missions and mobile mammography units coast to coast.
Read the News Release for the 2006 Fourth-Annual Pink Ribbon Challenge®