Updated August 26, 2022

This Cookie Policy explains how the National Breast Cancer Foundation, Inc. (“NBCF,” “we,” “us,” and “our”) uses cookies and similar technologies to recognize when you visit our website at www.nationalbreastcancer.org (the “Website”). It explains what these technologies are and why we use them, as well as your right to control our use of them.

In some cases, we may use cookies to collect personal information, or information that becomes personal information if we combine it with other information.

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case NBCF) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third party features or functionality to be provided on or through the website (e.g., like advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and when it visits certain other websites.

2. Why do we use cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

3. What cookies do we use?

Below we list the different types of cookies we may use on this Website.

Essential Website Cookies. These cookies are strictly necessary to provide you with services available through our Website and to use its features. Without these strictly necessary cookies, we may not be able to provide certain services or features and our Website will not perform as smoothly for you as we would like.

Functionality Cookies. These cookies are used to enhance the functionality of our Website. Functionality cookies allow us to remember the choices you make on our Website and to provide enhanced and more personalized features. Functionality cookies are non-essential to our Website’s use. However, without these cookies, certain functionality (like videos) may become unavailable.

Performance Cookies. Performance cookies, which are sometimes called analytical cookies, collect information about your use of the Website and enable us to improve the way it works.  For example, performance cookies show us which are the most frequently visited pages on the Website, allow us to see the overall patterns of usage on the Website, help us record any difficulties you have with the Website, and show us whether our advertising is effective or not.

We use third-party analytics services, including Google Analytics and others, to collect information about your use of our Website and enable us to improve our Website. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners. Google Analytics and other third-party analytics services use cookies and similar technologies to collect information about use of our Website and to report website trends to us, without identifying individuals to us.

Advertising Cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

Social Media Cookies. If you choose to share our digital content with friends through social networks, such as Facebook and Twitter, or to watch a video posted to a third-party media site (such as YouTube), you may be sent cookies from these third-party websites. We do not control the setting of these cookies, so please check the third-party websites for more information about their cookies and how to manage them.

4. What about other tracking technologies, like web beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, so declining cookies will impair their functioning.

5. Do you use Flash Cookies or Local Shared Objects?

In certain situations, we may also use so-called “Flash Cookies” (also known as Local Shared Objects or “LSOs”) to, among other things, collect and store information about your use of our services and for other site operations.

Flash cookies are stored on your device, but they are managed through an interface different from the one provided by your web browser. This means it is not possible to manage Flash cookies at the browser level in the same way you would manage cookies. Instead, you can access your Flash management tools from Adobe’s website directly. The Adobe website provides comprehensive information on how to delete or disable Flash cookies. See here for further information.

6. How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager. The Cookie Consent Manager allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Consent Manager can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website, though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies. The means by which you can refuse cookies through your web browser controls vary from browser-to-browser. More information about managing cookies is available at the following links: 

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like information on how to do so, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

7. Do you serve targeting advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites to provide relevant advertisements about goods and services you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

8. How often will you update this Cookie Policy?

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicated when it was last updated.

9. Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by mail to:

National Breast Cancer Foundation
Website Director
7460 Warren Pkwy Ste 150
Frisco, TX 75034

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