Jack, Dan, John, and Roger were planning a serious road trip. Multiple states. Cross-country, even. Then they thought, with all this effort going into the road trip, why not have it benefit the National Breast Cancer Foundation?
The Name: Rollin’ 4 Cancer
The Mission: One limo, 2 weeks, 4 guys, 6 states, 12 cities, 5000 miles to raise money for the National Breast Cancer Foundation.
The Journey: California, Arizona, New Mexico, Texas, Louisiana.
The Destination: The Super Bowl!
But wait, they don’t have tickets. Why would four guys drive across the country to the city where the Super Bowl is being hosted and not actually go to the Super Bowl? Because with their decked-out limo and charismatic demeanors, that was the best place to raise funds and awareness – in front of an audience of thousands.