September 16, 2013 – NEW YORK – Every October marks Breast Cancer Awareness Month, when high-profile brands create commemorative pink products to heighten awareness and raise funds in the fight against breast cancer. The Bernheim Brothers, grandsons of a reputable watchmaker Raymond Weil and co-founders of 88 RUE DU RHONE are proud to announce a partnership with the National Breast Cancer Foundation.

Donations will be made from sales of the “Pink Lady” Chronograph watch in 88 RUE DU RHONE’s Double 8 Origin Collection to the National Breast Cancer Foundation, which helps women receive free mammograms, education, support, and early detection services. The watch was specifically designed with this charity in mind; the Bernheim family is dedicated to the cause of helping other men and women across the U.S. in the fight against breast cancer.  “We believe in this cause. The Pink Lady watch is a stylish way to give back” says Pierre Bernheim, founder and CEO of 88 RUE DU RHONE, “It’s a way for 88 RUE DU RHONE to support women and men who are fighting this disease, celebrate survivors and help find a cure.”

The Pink Lady watch’s black alligator leather strap and dial is accessorized with six white diamonds and fuchsia details, aligning itself perfectly with the “pink” campaigns in support of Breast Cancer Awareness Month.  Stylish, bold, and modern, the watch retails for $745. Shoppers can purchase a high-quality, luxurious Swiss-watch and know that their purchase is helping to save lives. Please visit 88 RUE DU RHONE’s store locator to find a store near you.

About 88 RUE DU RHONE:
Elie and Pierre Bernheim, grandsons of famous Swiss watchmaker, created their own watch Brand, in perfect harmony with its time: 88 RUE DU RHONE. The new Brand offers the urban consumer all over the world the elegance and finish of luxury products, conforming to the highest Swiss quality standards. The watches are modern, stylish and full of character, with strong symbols and mystery as well. All this is presented in a reasonable and accessible price range, opening new perspectives in an economy in full transition.

About the National Breast Cancer Foundation, Inc.(R):
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator’s highest 4-star rating for nine years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit

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