April 22, 2015 – RANCHO CUCAMONGA, CA – Bialetti—the leading Italian coffee and cookware brand known for its forward thinking in both innovation and style—today announced it third consecutive year supporting the National Breast Cancer Foundation (NBCF) through its Illuminate Pink royalty program, which donates 10 percent of all Pink pans to the foundation.

“Breast cancer is one of the leading health crisis for women in the U.S.,” says Janelle Hail, president and CEO of the National Breast Cancer Foundation. “We are very grateful for Bialetti’s ongoing financial support, which helps us educate women about life-saving techniques of early detection and provide free mammograms for the underserved.”

“Bialetti Illuminate sauté pan was created to bring light to causes that are meaningful to customers, friends and colleagues of Bialetti; and we are honored to continue into our third year supporting NBCF,” said Jason Vaske, Director of Marketing – Bradshaw International.

Bialetti Illuminate Pink sauté pan incorporates Bialetti’s innovative white, ceramic technology with its iconic style. Its easy-to-clean coating paired with a heavyweight aluminum base provides excellent thermal properties and even heat distribution so dishes are cooked to perfection every time.

Illuminate Pink’s nonstick coating is non-toxic by being PTFE- free and PFOA-free. And it’s eco-friendly as the coating is applied at a low temperature, leading to a lower emission of CO2 into the atmosphere.  In addition, the pan heats up quickly requiring less energy. Plus clean up is so easy that less soap & water are required, making the Illuminate Blue a “greener” choice that supports a great cause.

Bialetti Illuminate 10” sauté pans were created to bring light and funds to worthy causes and the charities that support them.  In addition to Illuminate Pink supporting the National Breast Cancer Foundation, also available are Illuminate Blue, supporting Autism Speaks; and Illuminate Yellow, supporting clean water projects though charity:water. For more information about Bialetti and its products, please visit www.bialetti.com or find us on Facebook at www.facebook.com/bialettiusa

About the National Breast Cancer Foundation, Inc.®:
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.  A recipient of Charity Navigator’s highest 4-star rating for ten years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography ProgramBeyond The Shock®Early Detection Plan, and breast cancer research programs. For more information, please visit www.nbcf.org.

About Bialetti:
Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation.  Founded in 1933, Bialetti first came to market in Europe as the creator of the “Moka Express.” Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stovetop coffee makers.

Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the distributor for Bialetti USA.

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