April 24, 2013 – RANCHO CUCAMONGA, CA – (PRWEB) Bialetti—the leading Italian coffee and cookware brand known for its forward thinking in both innovation and style—announced today that its Aeternum Pink royalty program raised more than $55K in 2012.

In 2011, Bialetti selected the National Breast Cancer Foundation, which is committed to spreading knowledge and fostering hope in the fight against breast cancer, to receive a donation on all net sales of the Aeternum Pink 2-pack sauté pan set (9.5” and 11”), which is sold for a MSRP of $59.99 at Bed, Bath and Beyond and bialettishop.com. The Aeternum Pink royalty program raised over $55,000 in 2012, which was donated to the NBCF.

“Breast cancer is one of the leading health crisis for women in the U.S.,” says Janelle Hail, president and CEO of the National Breast Cancer Foundation. “We are very grateful for Bialetti’s financial support, which helps us educate women about life-saving techniques of early detection and provide free mammograms for the underserved.”

“We’re proud to do our part in continuing the quest to not only end breast cancer, but prevent it,” said Brett Bradshaw, president, Bradshaw International. “Our Aeternum line of sauté pans are very popular with consumers and creating the Pink color version was just a perfect fit to help contribute to this worthy mission. We look forward to donating more royalties as our Aeternum Pink program continues.”

The Aeternum Pink Cookware incorporates Bialetti’s innovative white, ceramic technology with its iconic style. Its easy-to-clean coating paired with a heavy-weight aluminum base provides excellent thermal properties and even heat distribution so dishes are cooked to perfection every time.

Aeternum Pink is also PFOA free and its non-stick coating is applied at a low temperature, leading to a lower emission of CO2 into the atmosphere. In addition, the pan heats up quickly requiring les energy. Plus clean up is so easy that less soap is required, making the Aeternum Pink a “greener” choice that supports a great cause.

For more information about Bialetti and its products, please visit http://www.bialetti.com or find us on Facebook at http://www.facebook.com/bialettiusa

About National Breast Cancer Foundation:
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need. A recipient of Charity Navigator’s highest 4-star rating for nine years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit http://www.nbcf.org

About Bialetti:
Bialetti is an Italian brand of stovetop coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1933, Bialetti first came to market in Europe as the creator of the “Moka Express.” Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stovetop coffee makers.

Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the distributor for Bialetti USA.

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