Playtika, and their game Caesars Slots, is partnering with National Breast Cancer Foundation (NBCF) this October to support the importance of early detection and screenings. Beginning October 1st – October 12th, Caesars Slots has pledged to raise $60,000 for NBCF in an effort to help provide early detection, ongoing education, and support services for women affected by breast cancer at every step of their journey. During this time, the in-game experience will feature unique pink branding elements and call to action messaging on the importance of screenings. Additionally, on October 6th at 12:00 PM PST, the game will shut down for a short period, and instead of the game players will be greeted with a special reminder message “Play later! Don’t play with your luck, schedule a mammogram now” with a link for players to find a screening facility near them.
“We undertake several charity-led activities throughout the year, and this is one of the most important campaigns we have ever run”, said Liran Paz, General Manager at Caesars Slots. “In partnership with the National Breast Cancer Foundation, Inc.®, our aim is simple – to save lives by encouraging early detection of breast cancer – and we are proud to be running the “Don’t Trust Luck. Get Screened” campaign during Breast Cancer Awareness Month. To make it clear how serious we are about this issue, we are even shutting down our game entirely for a short period of time. Our aim is to grab the attention of our female players in an unexpected manner and motivate them to test. By getting this message out there loud and clear, we want to make a life-saving difference”.
“Due to COVID, screenings are significantly down,” said Douglas Feil, NBCF Chief Program Officer. “We are grateful for the support of Playtika and Caesar’s Slots this October to help us get out this critical message on the importance of screenings and for their donation to help women impacted by breast cancer across the country.”
About Caesars Slots
Caesars Slots is one of the top free-to-play social casino games in the world, with thousands of daily players across multiple platforms.
About Playtika Holding Corp.
Playtika Holding Corp. is a leading mobile gaming company and monetization platform with over 36 million monthly active users across a portfolio of games. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kiev, Bucharest, Minsk, Dnepr, and Vinnytsia.
About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 15 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit https://www.nationalbreastcancer.org/
National Breast Cancer Foundation