September 28, 2012 – BROOKLYN, NY – DNA Footwear, the leading footwear retail destination in Brooklyn, launched the “A $1 A Pair” campaign to support the National Breast Cancer Foundation Inc.(R) (NBCF) and its fight against breast cancer. DNA Footwear is going pink during the month of October 2012 and is committed to support NBCF’s mission – to save lives through early detection and provide mammograms for those in need – by donating $1 for each pair of shoes sold via its 5 brick and mortar stores and its online shopping site, up to a $5,000 contribution.

Breast cancer awareness is an important cause, as it will affect one in eight women in their lifetime,” said DNA Footwear CEO and founder Daniel Kahalani. “DNA Footwear is committed to helping the National Breast Cancer Foundation raise funds and awareness among the population. We are very excited to be working with the most highly visible and recognized breast cancer charity in America.”

DNA Footwear provides all kinds of footwear, bags, and accessories for men, women, and children through its five DNA Footwear retail locations in Brooklyn, as well as online at With more than 200 brands and ever revolving inventory, DNA Footwear is committed to insuring the ultimate shopping experience.

About DNA Footwear:
DNA Footwear is a top retail footwear destination in Brooklyn since 2004. Its mission is to provide customers with the finest merchandise at highly competitive prices with exceptional customer service. For more information about DNA Footwear, visit or call 1-888-955-SHOE (7463).

About the National Breast Cancer Foundation, Inc. (R):
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator’s highest 4-star rating for eight years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit

Help support women in need

Donations are always appreciated, but there are lots of great ways to get involved.