Proceeds from the Made-to-Order Custom Hair Color Set Will Support in Providing Early Detection, Education, and Support Services to Those Affected
by Breast Cancer

October 2023 – eSalon, the first and only truly custom home hair color company, is excited to announce its partnership with National Breast Cancer Foundation, Inc. (NBCF).

From October 1, 2023 to September 30, 2024, any purchase of a Custom Hair Color Set will result in a $1 donation of up to $15,000 to provide help and inspire hope to those affected by breast cancer through early detection, education, and support services. National Breast Cancer Foundation offers free, innovative programs to women facing breast cancer so that no one has to face breast cancer alone.

“We’re thrilled to be partnering with National Breast Cancer Foundation, Inc.® and are proud to support and raise awareness for this worthy cause,” said Greta Rose, CEO at eSalon. “We hope to keep Breast Cancer Awareness top of mind for our customers beyond the month of October and join us to raise more than awareness for breast cancer all year long.”

Every Custom Hair Color Set is individually crafted by a licensed colorist to achieve your ultimate hair color goals. The set includes your unique-to-you hair color, personalized application instructions, and all the tools needed to achieve salon-quality hair at home.

To learn more, please visit, Instagram, Facebook, Twitter and YouTube.

About eSalon
eSalon is reinventing the way women color their hair by creating a fully customized professional-grade home hair color that’s made-to-order and shipped directly to their doors. Every order is formulated and dispensed on-demand in its Los Angeles and London production facilities with over 332k unique color combinations created and over 13 million orders shipped to-date throughout North America, Europe, Australia and New Zealand. eSalon’s entire range of hair care is certified by the Leaping Bunny cruelty-free program. In June 2020 the company launched Colorsmith, the first and only custom hair color for men, in the U.S. and then expanded into Europe in June 2021. And in January 2021 the company introduced AURA Personalized Hair Care, with personalized premium Shampoos, Conditioners, and Masques for all hair types with pigment and aroma options.

About National Breast Cancer Foundation, Inc.
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education, and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 16 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit

Media Contacts
Dara Toulch, Ballantines PR
[email protected]

Ashley Miller, NBCF
[email protected]

Help support women in need

Donations are always appreciated, but there are lots of great ways to get involved.