October 1, 2014 – LOS ANGELES, CA – Gold’s Gym, the world’s leading authority on health and fitness announced today the Southern California franchise will partner with the National Breast Cancer Foundation, Inc. (NBCF) for the “Press for the Chest” campaign fight against breast cancer.

Honoring individuals whose lives have been altered by breast cancer, Gold’s Gym SoCal will be going pink for the month of October with the release of the “Press for the Chest” retail line of T-Shirts and Wristbands to raise funds and donate proceeds to the National Breast Cancer Foundation. In addition to the retail promotion, members will also have the option to donate with the purchase of any in store item or simply by visiting the front desk.

“Everyone has been affected by breast cancer, whether on a personal level or through a friend or family member,” said Angel Banos, President and CEO of the Gold’s Gym SoCal Group. “This is our way of giving back and raising awareness in our communities.”

All 12 Gold’s Gym SoCal franchise locations will participate in the October campaign including North Hollywood, Hollywood, Downtown Los Angeles, Thousand Oaks, Simi Valley, Culver City, Fullerton, West Covina, Valencia, Santa Ana, Arcadia and Montclair.

In addition to the internal “Press for the Chest” fundraiser, Gold’s Gym SoCal will also offer monthly memberships for $0 Enrollment and will donate 100% of first month’s dues to the National Breast Cancer Foundation when members join with the promotional offer.


About Gold’s Gym:
Established in Venice, Calif. in 1965, Gold’s Gym is the largest full-service gym chain in the world with more than 700 locations in 42 states and 30 countries. The iconic brand ranks in the top 15 percent of Entrepreneur magazine’s 2011 “Franchise 500.” Gold’s Gym offers the latest equipment, group cycle, Pilates and yoga. With nearly 3.5 million members worldwide, Gold’s Gym helps all kinds of people achieve their individual potential through fitness. For more information, please visit www.goldsgym.com or www.facebook.com/goldsgym

About the National Breast Cancer Foundation, Inc. ®:
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. A recipient of Charity Navigator’s highest 4-star rating for ten years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

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