September 10, 2010 – WALLINGFORD, CT – This October, Edible Arrangements® is kicking up its heels in celebration of the NEW limited edition Heels for Healing™ bouquet which raises funds for the National Breast Cancer Foundation while delighting supporters with succulent honeydew, cantaloupe, strawberries, grapes and artistically designed pink chocolate-covered pineapple high heels.  This bouquet is a perfect complement to a girls’ night in, a special gift for a breast cancer survivor, or a delightful addition to any occasion to celebrate women’s strength and help raise much needed funds for the cause.

10% of October sales of the Heels for Healing bouquet, and the company’s other arrangements in the Awareness Collection, will be donated to the National Breast Cancer Foundation and their commitment to spreading knowledge and fostering hope in the fight against breast cancer.  This will be the fifth year that Edible Arrangements has sponsored this organization with this increasingly successful program.

The Edible Arrangements Awareness Collection also includes:

  • The Breast Cancer Awareness Bouquet® features delicious fresh strawberries hand dipped in pink chocolate and beautifully arranged in a special pink ribbon keepsake ceramic container.
  • The Awareness Celebration® arrangement has pink chocolate dipped strawberries, pineapple daisies and stars, cantaloupe, honeydew and grapes also arranged in a pink ribbon keepsake container.
  • Think Pink Dipped Strawberries, available in 6 and 12 count boxes, are a delicious collection of Edible Arrangement’s signature, hand dipped strawberries in a celebratory pink hue.

Edible Arrangements, the leading national purveyor of artistically designed fresh fruit arrangements, has been providing fresh fruit arrangements to over 900 locations nationwide since the first location opened in 1999.

“We look forward to our role in helping the National Breast Cancer Foundation in its mission to save lives and increase awareness,” says Steve Thomas, Vice President of Marketing at Edible Arrangements International, Inc. “This is a very important cause that all of our locations throughout the U.S. are supporting, and we’re proud to be able to support the inspirational work of this organization.”

Heels for Healing™, Breast Cancer Awareness Bouquet®, Awareness Celebration® and Think Pink Dipped Strawberries will be available from October 1 – 31, 2010. Customers can order these or any other Edible Arrangements bouquets at their local Edible Arrangements store, online at, or by phone to 1-877-DoFruit (1-877-363-7848).

About Edible Arrangements

Edible Arrangements International, Inc. is the leading purveyor of delicious, high quality, artistically designed fresh fruit arrangements that are a practical and healthy gift delivering happiness no matter the season. Founded in 1999 in East Haven, Conn. by Tariq Farid, Edible Arrangements earned the 48th spot on Entrepreneur’s 2009 Franchise 500® ranking. Edible Arrangements has more than 900 operating locations worldwide and is rapidly expanding with franchises across the United States, Canada, Puerto Rico, the United Kingdom, Dubai, Saudi Arabia and throughout the United Arab Emirates. Customers may order arrangements by telephone 1-877-DO-FRUIT, at one of the company’s retail stores, or online at

About the National Breast Cancer Foundation, Inc.  

Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to save lives through early detection and to provide mammograms for those in need.  NBCF provides Help for Today…Hope For Tomorrow® through its National Mammography Program, Early Detection Plan®, MyNBCF online social community, and breast cancer research programs.  For more information about NBCF, visit


April Kay, Edible Arrangements

95 Barnes Road, Wallingford, CT

[email protected]

(203) 774-8057

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