First Responder Owned & Operated, Muertos Coffee Co. Donates $5K to National Breast Cancer Foundation Alongside Announcement of an Additional $15K Pledge & New NBCF Coffee Products & Merchandise. Limited Edition National Breast Cancer Foundation Coffee & Merchandise Launching on October 1st, 2021, in Honor of Breast Cancer Awareness Month.

Sept. 20, 2021 – Muertos Coffee Co. a philanthropic coffee company owned & operated by first responders, created their partnership with National Breast Cancer Foundation, Inc. (NBCF) in 2020. In just 3 months, they raised $5,000 for NBCF by selling coffee (whole bean and K-cups) and merchandise (hats, t-shirts, and tanks). For 2021, they are continuing their partnership to give more to the women NBCF serves nationwide.

This year, Muertos will be releasing a limited-edition K-Cup variety pack, ground coffee and whole bean coffee and other merchandise that will be launching on their online shop on October 1st,2021. This will feature several of their top blends and 5% of each sale will directly support National Breast Cancer Foundation. Muertos announced today that they have pledged to donate $15,000 by selling coffee (whole bean and k-cups) and merchandise (t-shirts and mugs) in 2021.They hope that by supporting National Breast Cancer Foundation, it will help secure funds needed to continue the important efforts behind their programs and services including prevention and early detection.

Eli Held, 13-year Firefighter Paramedic and Founder of Muertos Coffee Co. states, “One of the reasons we chose National Breast Cancer Foundation is because of their focus on education, early detection and support services. With the sharp decline in mammograms creating a national crisis, we felt that it was now more important than ever. We have all had friends, sisters, wives, or co-workers that have been diagnosed and we want to do our part. We created Muertos Coffee Co. so that we could make a difference and we hope that this partnership can help raise awareness, as well as help fund this important cause.”

About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 15 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit

About Muertos Coffee
Muertos Coffee Co. is a coffee company created, owned, and operated by first responders and firefighters, giving 5% of proceeds to charitable causes. The consumer can choose between different charitable foundations listed on the site to support with their order, upon checkout.  Branded merchandise is also available for purchase and donates 5% of proceeds. Coffee subscriptions are available for ease of delivery and free shipping, to serve firefighters, first responders and customers that want the savings and convenience of a “subscribe & save” monthly order. This Direct Trade Coffee is roasted in California for nationwide distribution. For more information on Muertos Coffee Co.:

For further information, contact:

Michelle Vink
[email protected]

Ashley Miller
National Breast Cancer Foundation
[email protected]

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