FRISCO, TX – October 1, 2021 – National Breast Cancer Foundation (NBCF) is proud to announce the launch of their Breast Cancer Awareness Month campaign, RISE – Rally in Screening Everyone, to raise awareness of the critical importance of breast self-exams and screenings this October.

The past year has posed a challenge to just about everything, and breast cancer prevention is no exception. Although we saw setbacks in screenings and early detection, we’re rising to the challenge together. For the past 30 years, NBCF has supported women by helping them get access to the education, screening, and support they need. This is our moment to rise up and do even more.

“At the height of the pandemic, breast cancer screenings were down over 85%,” said Douglas Feil, NBCF Chief Program Officer. “We are focused on getting this critical message on the importance of screenings & mammograms out to every woman across the country and encourage everyone to share this reminder with all of the women in their lives.”

For more information about this campaign and to find out how you can get involved this October with donations and fundraising, please visit

Press contact
Ashley Miller, National Breast Cancer Foundation
[email protected]

About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 15 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit

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