National Breast Cancer Foundation, Inc. ® (NBCF) announced today the big shift of changing their annual Game Pink event into an all-digital experience. The foundation also tapped Tripleclix, a global leader in creating connections between consumers, brands, and the gaming industry to be the driving force behind designing all of the new engagements and help increase charitable contributions. 

“Covid-19 is affecting us all and unfortunately breast cancer doesn’t slow down even during a pandemic,” said Kevin Hail, President and COO of NBCF. “We’ve seen a lot of success with our in-person gaming events and are going to go even bigger this year by teaming up with Tripleclix.” He added, “We are confident we will reach more people to spread our mission of providing help and inspiring hope to those affected by breast cancer through early detection, education and support services”.

NBCF previously held Game Pink with popular Minecraft streamers as a live fundraising event in Frisco, Texas. Charity streams also helped raise additional funds for the cause. Several brands such as Ocean Spray, Microsoft, and Hot Pockets participated with 100% of the net proceeds going to help families affected by breast cancer. 

“Like every other family in the world, mine has also been personally affected by this terrible disease and we’re especially proud to align with such an incredible and meaningful organization,” said Chris Erb, Founder of Tripleclix. “The gaming community has always been passionate about supporting causes and partnering with NBCF is a win for everyone. Our goal this year is to bring together top streamers, brands and talent to execute a fan-first experience, pulses of live game play and exclusive content with the goal to raise a lot of money for a great cause.”

About Tripleclix 
Tripleclix ( is a strategic gaming agency focused on developing marketing partners for game publishers while helping brands navigate the gaming industry. With over 60 years of industry experience, the agency specializes in building strategy, promotions, original content, and lifestyle marketing by combining publisher driven gaming content with innovative and iconic brands. Tripleclix acts as the connective tissue through which brands, publishers, and consumers interact.

Follow Tripleclix on Twitter, Instagram and Facebook at @tripleclix or online at

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