October 1, 2015 – Celebrating its 10th anniversary, the educational fund-raising campaign Pink Ribbon Produce is uniting 583 Price Chopper, Harris Teeter and Meijer stores this October in the fight against breast cancer. Through in-store displays, social media outreach and blogger engagement during Breast Cancer Awareness month, Pink Ribbon Produce encourages consumers to lower their risk of cancer through healthy eating and engaging in an active lifestyle. In addition, the involvement of Price Chopper, Harris Teeter and Meijer stores directly supports the research and prevention efforts of the National Breast Cancer Foundation, Inc. (NBCF). In fact, Pink Ribbon Produce and its grocery partners have collectively raised over $553,000 for breast cancer awareness and prevention over the past nine years.

“We are very proud to be celebrating the 10th anniversary of Pink Ribbon Produce and its role in the fight against breast cancer,” said Debbie Augustine, founder/executive creative director of AugustineIdeas. “By uniting produce partners and educating consumers about the importance of healthy eating and lifestyle choices, this promotion has touched thousands of lives and raised over half a million dollars for breast cancer awareness and prevention in the past nine years.”

The American Cancer Society recommends eating 2 ½ cups of fruits and vegetables every day to lower the risk of cancer. Pink Ribbon Produce has made it simple for customers to do just that by developing three vibrant “What’s on Your Plate?” guides – one for each grocery partner. This resource helps shoppers actively fill half of their plate with fruits and vegetables by featuring tasty, healthy recipes. Customers can easily access the guides through their phone or download them for free by visiting pinkribbonproduce.org. In addition, the website offers helpful tips and recipes as well as direct access to NBCF’s secure donation portal.

Each grocer is working with various produce partners whose products are featured in the “What’s On Your Plate?” guide.

Produce partners supporting this year’s Pink Ribbon Produce campaign include:


Produce Supplier and Product

Harris Teeter

Produce Supplier and Product

Price Chopper

Produce Supplier and Product

·  Avocados from Mexico

·  Bolthouse Farms: juice

·  DNE World Fruit: citrus

·  DOLE Salads: packaged salads

·  Highline Mushrooms: organic mushrooms

·  Litehouse: OPA Greek yogurt dressing/dips

·  Pero Family Farms: mini sweet peppers and green beans

·  SUNSET Produce: Campari tomatoes

·  Southern Specialties: green beans and asparagus

·  Wonderful Citrus: Valencia oranges

·Eat Smart: fresh-cut vegetables

·  Avocados from Mexico

·  Country Fresh: fresh cut fruits and veggies

·  Earthbound Farm: organic packaged salads

·  Evolution Fresh: juices

·  Fresh Express Salads: packaged salads

·  Nature’s Way: potatoes

·  Naturally Fresh: dressing

·  Sunlight International: grapes

·  Wholly Guacamole

·  Eat Smart: fresh-cut vegetables

·  Bushwick Potato Commission: potatoes

·  DOLE Salads: packaged salads

·  Fowler Packing: grapes

·  Santa Sweets: grape tomatoes

For more information about Pink Ribbon Produce, its partners and ways to donate, please visit pinkribbonproduce.org, follow Pink Ribbon Produce on Twitter at @PinkRibbn or become a fan at Facebook.com/PinkRibbonProduce

About Harris Teeter:
Harris Teeter, with headquarters in Matthews, N.C., is a wholly-owned subsidiary of The Kroger Co. (NYSE: KR). The regional grocery chain employs approximately 28,000 associates and operates stores in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia.

About Meijer:
Meijer is a family-owned and privately-held company committed to meeting the needs of families in the communities of each of its 222 stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. As a pioneer of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel departments, garden centers and electronics offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com. Please follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at http://www.facebook.com/Meijer

About Price Chopper Supermarkets:
Based in Schenectady, NY, the Golub Corporation owns and operates 135 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com

About National Breast Cancer Foundation, Inc.®:
Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services.  A recipient of Charity Navigator’s highest 4-star rating for eleven years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography ProgramBeyond The Shock®Early Detection Plan, and breast cancer research programs. For more information, please visit www.nbcf.org.

About AugustineIdeas:
AugustineIdeas is an integrated media communications agency with 19 years of experience providing branding, digital strategy, creative services, web development, social media marketing, public relations, graphic design, shopper marketing and retail activation to clients in a diverse range of industries. The firm is one of the largest and most competitive in Northern California with over 50 employees and offices located in Roseville, Calif. and Dallas, Texas. For more information, visit AugustineIdeas.com or follow us on Twitter at @AugustineIdeas

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