June 14, 2013 – PUR attitude™ announced that it will donate 50% of net sales for key items in its product offering during the month of October to the National Breast Cancer Foundation, Inc.® (NBCF). The charity was chosen due to its alignment with the mission of PUR attitude’s founder David Pollock, and its excellent ratings with Charity Navigator, (ranking for nine years as a 4-Star charity).

“I appreciate that NBCF promotes early detection through mammograms, as well as care for women who are undergoing treatment for breast cancer.” said David Pollock. “It has always been my mission to promote education regarding prevention of this disease, and helping the public to understand that prevention is just as important as a cure. There are so many things we can do to take care of ourselves to prevent cancer.”

Founder and CEO of the NBCF, Janelle Hail, who is a 32-year breast cancer survivor, said of the initiative:

“NBCF values PUR Attitude’s partnership in sharing our mission of helping women now by providing free mammograms, education, support, and early detection services.  Together we can make a difference in women’s lives and offer them hope.”  

PUR attitude product offerings in support of NBCF during October 2013 will include the brand’s best-sellers:

  • 3-Piece Skin Essentials Kit—Includes Hydro-Drench Moisturizer, Purifying Rice Face Wash, and Multi-Effects Eye Cream (MSRP $144).
  • Fountain of Youth—The brand’s signature anti-aging serum (MSRP $90).

Each product in the PUR attitude line is dermatologist tested and approved, backed by independent clinical studies, and follows David Pollock’s brand philosophy of “Safe Beauty,” avoiding harsh chemicals and known carcinogens, parabens, PEG’s, glycols, sulfates, petro-chemicals, synthetic fragrances and artificial dyes. Further details and samples available upon request.


About the National Breast Cancer Foundation, Inc.®:
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator’s highest 4-star rating for nine years, NBCF provides women Help for Today…Hope for Tomorrow® through its National Mammography Program, Beyond The Shock®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

About American MD Labs:
The makers of PUR attitude, American MD Labs, LLC., was founded by industry expert David Pollock and operations expert Felipe Barrios. Together, they assembled a dedicated team for the research, development and manufacturing of advanced therapeutic topicals and skin care for dermatologists, medi-spas and consumers around the world. The privately held company operates its own FDA registered manufacturing facility based in Plantation, Fla.

About David Pollock:
David Pollock is a beauty innovation veteran with more than 20 years of experience formulating products for some of the most recognized names in the industry. He has been honored by Global Cosmetics in their roster of “20 To Know.” And he is a published author and an experienced radio guest speaker—reaching more than 16 million listeners and countless more via his regular contributions to online publications, such as Yahoo.com, Dr. Oz and Oprah’s ShareCare.com, DrLaura.com, Wellness.com, and his own “Beauty Inside Out—With David Pollock” on RadioMD and online publication JustAskDavid.com.

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