Proceeds From The Drinkware Collection Will Support In Providing Early Detection, Education and Support Services To Those Affected By Breast Cancer
Houston, TX (October 7, 2022) – In recognition of Breast Cancer Awareness Month, RTIC Outdoors, the premium outdoor gear brand, will unveil a line of limited-edition drinkware in partnership with National Breast Cancer Foundation, Inc.® (NBCF). Debuting in the new colorway, Pink Ribbon, and engraved with a silver breast cancer awareness ribbon, the collection will include the 20 oz Tumbler, the 16 oz Travel Mug, and the 26 oz Water Bottle. Providing help and inspiring hope to those affected by breast cancer, 100% of the gross retail sales from the limited edition collection will be donated to National Breast Cancer Foundation, Inc.® through October 31, 2022.
“We’re honored to be partnering with National Breast Cancer Foundation, Inc.® and bringing awareness to this important cause,” said Bill Pond, CEO of RTIC Outdoors. “We hope this drinkware collection will support in keeping Breast Cancer Awareness top of mind for consumers beyond the month of October and continue to support in early detection, education and support services.”
As with all RTIC drinkware, this collection is crafted from stainless steel and features double-wall vacuum insulation for maximum temperature retention. Keeping ice for up to 24 hours and hot beverages warm longer, each drinkware piece also boasts a no sweat exterior and an air-tight seal.
The limited-edition drinkware line can be purchased direct-to-consumer on rticoutdoors.com, with prices ranging from $13.99 to $16.99. To further support raising awareness, each shipment will include a printed card aimed to educate customers on the mission of National Breast Cancer Foundation, Inc.® and thank consumers for their donation.
About RTIC Outdoors:
From exciting expeditions to your routine activities, RTIC inspires you to explore everything your day has to offer. With a range of drinkware, coolers, and outdoor essentials, RTIC makes adventures easy and reflects the strength and adventurous spirit of its customer base. RTIC is based in Houston, Texas, and offers products online at rticoutdoors.com.
About National Breast Cancer Foundation:
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education, and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 16 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit https://www.nationalbreastcancer.org/