September 25, 2012 – HOUSTON, TX – Rudy’s “Country Store” and Bar-B-Q® today announced that it is transforming its iconic Rudy’s Bar-B-Q plastic cups into the color pink this October in an effort to raise $50,000 for the National Breast Cancer Foundation. Participating Rudy’s Bar-B-Q locations will be accepting donations from guests who will receive a free 32 oz. drink on their next visit for a minimum donation of one dollar.

Additionally, Rudy’s Follow2Support, the company’s social giving arm, will add a dollar for every new Facebook “like” at and on Twitter at to the donations collected at its stores. The list of participating locations can be found at

“Through the years, our Rudy’s Bar-B-Q cups have become a popular souvenir for many guests,” said Pete Bassett, VP of Operations at Rudy’s Bar-B-Q. “We invite our guests to visit us this October so they can receive the famous Rudy’s cups in color pink, which is only available while supplies last, and help an important cause.”

This is the first time in the history of Rudy’s Bar-B-Q that it has changed the color of its iconic cups to raise awareness and funds for a charitable organization. Rudy’s Bar-B-Q cups have become a collectible for many of its guests.

“Breast cancer affects many lives and we are grateful for Rudy’s Bar-B-Q’s commitment in raising funds for our organization,” said Janelle Hail, Founder and CEO of the National Breast Cancer Foundation. “Every dollar donated makes a difference in our fight against breast cancer.”

About Rudy’s “Country Store” and Bar-B-Q:
Since 1989, Rudy’s “Country Store” and Bar-B-Q has been serving up genuine Texas Bar-B-Q to folks in the Southwest USA. Rudy’s Bar-B-Q pits are 100% wood fired with oak. Along with time and oak, Rudy’s Bar-B-Q cooks with a dry spice that ensures perfectly smoked bar-b-q at every visit. It is best served with Rudy’s famous “Sause.” Rudy’s Bar-B-Q ships meat and sells its famous “Sause,” rubs and merchandise online at For the latest updates, follow Rudy’s Bar-B-Q on Twitter at and on Facebook at

About the National Breast Cancer Foundation, Inc.®:
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundation’s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigator’s highest 4-star rating for eight years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The Shock, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit

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