October 28, 2010 – SCOTTSDALE, AZ – SoTru, in partnership with the National Breast Cancer Foundation, Inc (NBCF) has launched SoTru Pink. This exciting product is a dual-action formula that contains high potency antioxidants and a Breast Health Support Blend, packed with natural fruit, vegetable and botanical extracts. These proprietary blends help protect your body from the ravages of free-radical damage, support normal inflammatory response and assist in cellular detoxification. For every bottle of Pink sold, SoTru will donate $2 to the National Breast Cancer Foundation, Inc., helping fund free mammograms for women who could otherwise not afford them and supporting research programs in leading facilities across the country. NBCF helps inspire the courage needed to win this monumental battle.

“It is really incredible when two inspirational companies join together to help provide strength to those in the fight against breast cancer. The National Breast Cancer Foundation provides courage to so many, it’s a great feeling knowing that each product sold will help to provide early detection to those in need and support vital research programs,” said Rich Symington, SoTru President.

SoTru has a unique collection of proprietary and patented condition-specific products targeting the natural and organic consumer goods market. SoTru® is dedicated to inspiring nutritional lifestyles, giving the health conscious individual control over their health and wellness, and empowering people to be their true selves.

Rich Symington explains, “We have vertical control over all our raw materials and processing of raw materials. All of our facilities are NSF-/GMP-certified, and we have the highest in-house standards for quality assurance and control. This ensures full traceability and comfort for the consumer, which translates to cost savings on premium, quality products.”

SoTru is marketed under a premium lifestyle brand for consumers who desire more efficacious and science-backed products. Pink is currently available through sotru.com

For more information on SoTru, visit http://www.sotru.com or http://www.facebook.com/sotru

About the National Breast Cancer Foundation:
The National Breast Cancer Foundation mission is to save lives through early detection and to provide mammograms for those in need. Its mission includes increasing awareness through education, providing diagnostic breast care services for those in need and providing nurturing support services. https://www.nationalbreastcancer.org

Rich Symington
President, SoTru
[email protected]

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