Los Angeles contemporary brand, Splendid is partnering with National Breast Cancer Foundation for the entire month of October to bring comfort and support to women facing breast cancer. The brand will donate a super soft blanket and sleep set to women that are part of NBCF’s Breast Cancer programs for each item purchased from the Splendid x National Breast Cancer Foundation (NBCF) capsule collection on splendid.com and stores nationwide. Aptly named, ‘Get Cozy, Give Cozy’, Splendid hopes the cozy pieces act as hugs these women can wear—to provide them with comfort and warmth as they undergo a very challenging time.
“Hugs, love, and cozy is our vision for this capsule. We envisioned these styles for supporters, survivors, and those gifting to those just diagnosed or moving through this moment of treatment in their lives. Styles are brushed on the inside for softness, and the hearts throughout the collection signify support and promise of hope. Pink, of course, is for the awareness of the month and always. Please join us in showing your support with love.” – Holly Shapiro, Creative Director of Splendid
In addition to the capsule collection, Splendid is donating face masks and $5,000 for HOPE Kits to women undergoing treatment. These care packages are filled with thoughtful items which patients have found to be soothing and encouraging in times when needed most. Splendid is also sponsoring NBCF’s #snapshotsofhope program. For every story submitted through the NBCF #snapshotsofhope webpage Splendid will donate $5 per post with a max donation of $6,000.
Starting as the leading premium tee in the market 19 years ago, Splendid now has reach in almost every category—all of which highlight the soft and luxurious fabrics the brand is known for. With an uncomplicated, timeless aesthetic, Splendid has come to be so much more than a t-shirt—it’s a lifestyle. At Splendid, our aim is to uplift women to feel their best. We make clothing that’s effortlessly put together, that looks great and feels even better. Splendid can be found at its retail locations in the US and Canada, as well as at high-end department and specialty stores domestically, internationally, and online. For a full listing of stores, to shop online or for additional brand information, visit https://www.splendid.com/
About National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, National Breast Cancer Foundation (NBCF) is Helping Women Now® by providing early detection, education and support services to those affected by breast cancer. A recipient of Charity Navigator’s highest 4-star rating for 14 years, NBCF provides support through their National Mammography Program, Patient Navigation, breast health education, and patient support programs. For more information, please visit https://www.nationalbreastcancer.org/