How ACE Cash Express & NBCF created a 14-year, multi-million-dollar partnership focusing on the twin goals of education and empowerment
ACE Cash Express, a part of Populus Financial Group, cares about value—both in its day-to-day operations and in its key partnerships. With 913 storefront locations across the United States, ACE Cash Express offers a variety of financial products and services. In 2020, they had more than 25 million customer visits.
The ACE Community Fund, a philanthropic initiative, has built a valuable 14-year partnership with National Breast Cancer Foundation, focusing on the twin goals of education and empowerment. According to Lauren Windsor, Senior Public Affairs Specialist for Populus, “When we spoke to NBCF, it became very clear that we could develop a strong relationship and that the charity would resonate with our customers and employees.”
During October, ACE Cash Express locations host “Pink Month,” an annual in-store fundraiser to collect donations at the point-of-sale. The company posts decals at each teller window highlighting the campaign. For every donation, customers receive a pink “Join us in the fight” wristband to spread awareness about the importance of early detection and getting treatment for breast cancer.
Impressively, ACE Cash Express stores raised $243,000 in 2020, a notable increase over the previous year, despite the global pandemic. Throughout the partnership, they have donated more than $7 million to National Breast Cancer Foundation.
In addition to the customer donations, ACE and Netspend donate to NBCF each time an ACE Flare® Account by MetaBank® Pink Visa Debit Card or Pink ACE Elite® Visa Prepaid Debit Card is used. In 2020, their contribution totaled the annual maximum donation of $350,000.
“All of our employees rallied to make this year a success. During COVID-19, companies and customers couldn’t give back to as many charities as they normally do, so the fact that we were able to go beyond our expectations was truly miraculous,” Windsor said.
At the conclusion of each annual campaign, ACE Cash Express shares a national press release as well as social media communications regarding the campaign’s success, the partnership and the importance of breast cancer awareness.
“The key benefit to partnering with NBCF is that we have developed a strong relationship with an amazing charity. NBCF’s mission correlates with ours and really resonates with our employees and customers,” Windsor concluded. “The best advice I would tell someone starting a charitable partnership is to find a charity whose mission correlates with yours. The relationship should come naturally.”