Oct. 1, 2012 – New York – For the first time, the National Breast Cancer Foundation (NBCF) has partnered with a breastfeeding product manufacturer ā€“ NUK USA — to support its fight against breast cancer. The NUKĀ® brand will donate a portion of sales from its entire breastfeeding product line to NBCF beginning with National Breast Cancer Awareness Month in October 2012 and continuing through December 2013.

This partnership is a natural fit for NUK USA and NBCF. Not only is breastfeeding widely praised for the many health benefits it offers babies and mothers, it may also help women reduce their risk of developing breast cancer by 4% or more*, according to the National Cancer Institute. The NUKĀ® brand hopes to inspire and empower mothers to breastfeed for the health of both themselves and their babies.

ā€œWe are proud to sponsor with NUKĀ® in promoting the fight against breast cancer and supporting woman across the country,ā€ Janelle Hail, President of NBCF, said. ā€œTogether we are helping women now by providing free mammograms, education, support, and early detection services.”

In addition, starting today, the NUKĀ® brand is inviting breast cancer survivor Moms like Melissa Foss Zdyb to share their stories of hope on the NUK USA Facebook page in an effort to inspire other women and show they can fight breast cancer, overcome the disease and still become moms.

NUKĀ® breastfeeding products are designed to make breastfeeding an easier and more comfortable experience for todayā€™s Moms and support the fight against breast cancer. The product line includes:

  • Breast Pumps: NUKĀ® ExpressiveĀ® Single Electric and NUKĀ® Single Manual Breast Pumps
  • Nursing Pads: NUKĀ® Ultra Thin Nursing Pads, NUKĀ® Ultra Dry Nursing Pads and NUKĀ® Night Dry Nursing Pads
  • Breast Milk Storage Bags: NUKĀ® Seal nā€™ GoĀ® Breast Milk Bags
  • Soreness Relief & Hygiene: NUKĀ® Nipple Shields and NUKĀ® Breast Wipes

ā€œThis 15-month program demonstrates our commitment to this worthy cause and supports our commitment to breastfeeding as a wonderful way to nurture your baby,ā€ Walter Lehneis, Vice President of Marketing for NUK USA, said. ā€œThrough this campaign, we hope to amplify the benefits of breastfeeding as well as help Moms succeed with simple, easy to use breastfeeding products.ā€

NUKĀ® breastfeeding essentials are available at retailers nationwide, including Walmart, Target, Babies Rā€™ Us and Amazon.com. To learn more, visit us at www.NUK-USA.com and ā€œLikeā€ us at Facebook.com/NukUSA.

AboutNUK USA:
The NUK USA family of brands includes NUKĀ®, Freshfoodsā„¢, and GerberĀ® Feeding products^ that help promote the healthy development of infants and toddlers. For more than 50 years, NUKĀ® has been making leading and innovative baby care and feeding products including pacifiers, bottles, breastfeeding accessories, tableware, sippy cups and oral care products. NUK USA is owned by Jarden Corporation, a leading provider of a diverse range of consumer products sold globally.

About Jarden Corporation:
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu GarciaĀ®, AeroĀ®, BerkleyĀ®, CampingazĀ® and ColemanĀ®, ExOfficioĀ®, FenwickĀ®, Gulp!Ā®, K2Ā®, MarkerĀ®, MarmotĀ®, MitchellĀ®, PennĀ®, RawlingsĀ®, ShakespeareĀ®, StearnsĀ®, StrenĀ®, TrileneĀ®, VƶlklĀ® and ZootĀ®; Consumer Solutions: BionaireĀ®, Crock-PotĀ®, FoodSaverĀ®, Health o meterĀ®, HolmesĀ®, Mr. CoffeeĀ®, OsterĀ®, PattonĀ®, RivalĀ®, Seal-a-MealĀ®, SunbeamĀ®, VillaWareĀ® and White MountainĀ®; and Branded Consumables: BallĀ®, BeeĀ®, BernardinĀ®, BicycleĀ®, Billy BoyĀ®, CrawfordĀ®, DiamondĀ®, DiconĀ®, FionaĀ®, First AlertĀ®, First EssentialsĀ®, HoyleĀ®, KerrĀ®, LehighĀ®, LilloĀ®, Loew CornellĀ®, MapaĀ®, NUKĀ®, Pine MountainĀ®, QuickieĀ®, SpontexĀ® and TigexĀ®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com

About the National Breast Cancer Foundation, Inc.Ā®:
Recognized as one of the leading breast cancer organizations in the world, the National Breast Cancer Foundationā€™s (NBCF) mission is to save lives through early detection and to provide mammograms for those in need.  A recipient of Charity Navigatorā€™s highest 4-star rating for eight years, NBCF provides women help for today and hope for tomorrow through its National Mammography Program, Beyond The ShockĀ®, Early Detection Plan, MyNBCF online support community, and breast cancer research programs. For more information, please visit www.nbcf.org.

*For more details on the benefits of breastfeeding, please visit:http://www.ncbi.nlm.nih.gov/pubmed/12133652?dopt=Abstract

GERBER, GRADUATES and the baby head logo are trademarks of SociƩtƩ des Produits NestlƩ S.A., Vevey, Switzerland, used under license

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