SABRE and NBCF Team up to Keep People Safer and Serve Those in Need: SABRE Donates More Than $2 Million over 12 Years, Thanks to Engagement of Entire Team
A sense of personal safety encompasses the mission of both National Breast Cancer Foundation (NBCF) and Security Equipment Corporation (SABRE).
While the world’s largest pepper spray manufacturer provides police-strength protection to consumers across the globe, NBCF focuses on caring for women during their breast cancer journey so that no one navigates their journey alone. Both organizations put a premium on education and empowerment. And, not surprisingly, both organizations are proud of their long-time partnership.
“We are so proud and grateful to be close partners with NBCF for over 12 years now, donating proceeds from some of our best-selling personal safety products. We share a common mission to keep people safer and help those in need,” said SABRE CEO David Nance. “Through NBCF, our valued customer support, and our proud retail partners, we’ve been able to donate over $2 million and have helped provide over 20,000 mammograms and early detection services to women across the country. We look forward to working together for years to come!”
SABRE has partnered with National Breast Cancer Foundation through proceeds of sales from its pink product line as well as ongoing employee engagement.
In 2020, SABRE expanded its cause marketing campaign by supplying products for one of NBCF’s first giveaways via social media. It was one of the NBCF’s most successful, engaging posts of the year and further demonstrated SABRE’s commitment to safety, health, and wellness.
In addition, the SABRE team rallied together to support National Breast Cancer Foundation’s Patient Navigation Program. They donated pink personal pepper sprays to be placed in navigator care packages, delivering support to about 40 dedicated heroes on the front lines across six hospitals in California, Missouri, New York, and Texas. SABRE also engaged their entire team by generously volunteering their time to handwrite supportive encouragement cards, delivered to women undergoing breast cancer treatment, for the HOPE Kit program. SABRE excels at encouraging everyone to get involved with the NBCF campaign.
“It is the shared mission of helping now and creating safety that has continued to link our two organizations for the past 12 years, and we are incredibly grateful for this wonderful partner,” said Candice Boeck, Manager of Strategic Partnerships, National Breast Cancer Foundation.